Can I Upload a Logo for My Amazon Seller Central Without Having a Branded Product?
Amazon recently introduced a brand new characteristic for Brand Registry owners called Amazon Storefronts. The Storefront builder is essential for not only protecting your brand only also for increasing sales and best of all, it is easy to use. In this article, I volition walk you through the essentials of maximizing your new Storefront on Amazon.
Make Registry two.0 Required
1 of the prerequisites for creating an Amazon Storefront is having your brand registered with Brand Registry 2.0 which requires an active Registered Trademark. Sellers with the original Make Registry may likewise have admission to Amazon Storefronts, but it is still recommended that all sellers migrate to Brand Registry 2.0.
How Amazon Storefronts Protect Your Brand
For many brands, manufacturers, and private labels selling on Amazon ane of the biggest challenges they face is that of duplicate and unauthorized listings by other sellers. In some cases, these listings may be completely illegitimate (counterfeit) while at other times they may simply exist low-quality listings that violate MAP or offer unauthorized bundles. Currently, when an Amazon customer clicks on the Make below a production title, it takes them to a search results page showing an assortment of the Brands products on Amazon.
There are several problems that this presents for brands, namely that make owners are unable to control which products brandish in the search results and in which order. In addition, sellers are unable to provide whatsoever helpful information near the make or product selection. They lack a way to aid customers better sympathise the brand, know which product may exist best for them, and how to get the most out of using it.
The solution is to create a branded Amazon Storefront that displays simply the products yous want, in the lodge you want while providing valuable data to Amazon customers. In this side by side section, I will walk you lot through how to create your Amazon Storefront followed by ways to maximize its use by driving traffic to increase sales.
Delegating Access to Amazon Storefronts
Every bit a brand owner, you tin delegate access to create or edit your Amazon Storefront in two means:
- Assign Make Registry Rights to some other Seller Account (Learn more well-nigh Assigning Brand Registry Rights)
- Assign a User in your Seller Key Account admission (For example an outsourced designer, employee, etc.)
If you lot desire to assign a user in your Seller Central admission to create your Storefront, you can go toSettings — User Permissions and selectManage Permissions for the user you want to consul access to.
Scroll down to Storefronts and provide them with View & Edit rights to exist able to create and edit the storefront or View only if you lot are assigning rights to someone who only needs access to the analytics of the storefront. If you already have Brand Registry assigned to another Amazon seller you lot tin can request that they build a storefront on your behalf (in this case they can consul user access to you lot as the make owner).
Create Your Amazon Storefront
To Create Your Amazon Storefront, login to Seller Primal and select Storefront on the top menu followed past Manage Stores.
On your Seller Stores page, y'all will see all of the brands currently registered to your account (Note that with Brand Registry ii.0 it is possible to register multiple brands or take multiple brands assigned to your account.)
If you take been assigned Brand Registry from a Make Possessor and are receiving this error in Storefronts, yous will see this:
Yous will need to contact the HSA/Storefront Team and ask them to resolve the issue. To do this select Become Back up –> Advertisement and Stores issue –> Stores –> Basic Settings –> Other Problems and asking that their technical team correctly assign the Storefront to your Seller Central account.
Uploading Your Brand Logo
The beginning thing Amazon requires is for you to upload your Brand Logo (at least 400 x 400 pixels). However, you tin choose whether or non you want to display the logo on the Storefront by selecting theVisible: Yes / No.
Adding a Page Description
The second thing yous are required to practice is provide a cursory page description (this can ever be changed subsequently) for the primary page on your Storefront. This will not be shown on the page itself but is added equally the meta description for search engines, such as Google, and volition show upwards as the description in search results.
Amazon Storefront Pattern
The first matter you will need to do to begin your Amazon Storefront Pattern is to select your initial template.
You lot tin preview the options past selecting a template and selectingSalve, but notation that one time yous select a template, yous can completely customize it the same as you can with the blank template (it just pre-populates).
You tin and then begin your Amazon Storefront Design past selecting and populating Content Tiles.Note that it is possible to add multiple pages to your Storefront and you lot can start to conceptualize the layout of your Amazon Storefront fifty-fifty earlier having admission or getting started.
Amazon Storefront Content Tiles
Amazon Storefronts are built on a concept Amazon refers to as Content Tiles. You tin can select Tiles that yous then drag and drop onto the storefront page where yous tin adjust them, organize them or delete them. One time your tiles are laid out, you lot can begin to populate them with images, text, videos, and other product content. You tin so echo the process by creating additional pages and adding boosted tiles.
Divide Section
Yous tin choose whatsoever number of separate department options to add together tiles to. You tin can flip all of the options horizontally to achieve whatsoever desired layout from the bachelor options that Amazon provides.
Product
Once you select a product Amazon volition auto-populate the cost, master image of the product and ✓Prime if the product is fulfilled by Amazon. Full-width production or landscape tiles also allow y'all to add a championship, clarification, marshal the text left or right, and change the position of the chief production image.
Text
Yous tin can align your text left, right or center. You tin can also make the entire text box bold or all caps. In addition, you tin link to a product on your storefront or Amazon calculation a "Store Now" push below the text.
Video
Videos must be at to the lowest degree 1280 ten 640 pixels, and less than 100MB. File types supported include avi, mov, mpg, MPEG, m4a/v, and m4p. Remove any links or references to external websites from your video prior to upload.
Image
Your Images must be at least 1500 ten 1500 pixels to utilise. You tin can also add text as an overlay at the bottom of the paradigm, beneath the image or to the right or left of the prototype. Link a production to add a "Shop At present" push button.
Product Grid
You lot can add together products by Keyword or ASIN, both from your Storefront every bit well every bit whatever product on Amazon.com.
Gallery
The Storefront gallery supports betwixt three to 8 images. Images must be at least ane,500 x 750 pixels.
Best Selling Products
This tile is automatically populated to reflect your best selling products.
Recommended Products
This tile is automatically generated for each visitor of your store based on their purchases and preferences.
Amazon Storefront Examples
Here are a handful of Amazon Storefront Examples to give you some ideas of how other brands have set up their storefronts and utilized the layouts and content space that Amazon allows.
Klik Belts (Multi-Folio Storefront)
Skilful Day Chocolate(Single Folio Storefront)
Amazon Storefront Blessing Process
Similar to Enhanced Brand Content, the Storefront must laissez passer a manual approval process prior to being published. You tin read Amazon's Content Acceptance Policy to ensure that the Storefront will be approved.
Amazon Storefront vs. Custom Storefront URL
With your new Amazon Storefront you lot can now become your make name as the URL:
www.amazon.com/your-store
Information technology appears that Amazon wants your brand name to rank organically past leveraging their domain authority. Dissimilar the Custom Storefront URL clicking products from your Amazon Storefront does not guarantee you the buy box. Only using your Custom Storefront URL will Amazon add your merchant ID to the URL ensuring that y'all are the only buy box winner:
www.amazon.com/shops/yourstore
How to Increase Sales Using Your Amazon Storefront
At present that your storefront is built there are some great opportunities yous tin leverage to drive traffic to your Amazon Storefront. Internally you can drive traffic to your storefront using Headline Search Ads. Additionally, you will desire to create Custom Source Tags in guild to effectively rail your external campaigns every bit well.
Amazon Storefront Custom Source Tags
Amazon at present allows you lot to create Custom Storefront Source Tags for your Amazon Storefront and track the resulting traffic and sales. This is a great opportunity to finally exist able to track the ROI of external traffic. To get started selectStorefronts -> Manage Stores -> View Insights. From this page, you lot tin view on Overview, Traffic, Sales, Page Analytics, and Sources. To create a source tag selectSources -> Create Source Tag.
I recommend creating Source Tags using ane word, such as: GoogleAdWords or FacebookCampaign. Amazon volition and then provide y'all with a specific link to use for each channel in society to effectively rails conversions. Yous can also utilise each tag with other store pages by adding it to the end of the shop page URL.
Amazon Storefront Traffic
Within the storefront you can view the traffic coming into your storefront from both active and passive ways:
- Amazon Headline Search ads: Traffic from Headline Search ads on Amazon.
- Amazon Organic Traffic: Traffic from within Amazon, including from search results or item page links.
- Tagged Sources: Traffic being tracked with a custom source tag.
- Other: All other traffic sources non categorized.
Amazon Storefront Analytics
1 of the benefits of Storefronts is the analytics you get access to, which Amazon refers to as Insights:
- Daily visitors: Total unique users or devices that viewed i or more pages on your store in a single day.
- Views: Number of page views during this time period. Includes repeat views.
- Sales: Estimated total sales generated by shop visitors inside 14 days of their last visit.
- Units sold: Estimated total units purchased past shop visitors within 14 days of their final visit.
- Views/Visitor: Boilerplate number of unique pages viewed by a daily visitor to your store
With the avant-garde brand protection, marketing, and analytics opportunities it is essential for whatever brand with a registered trademark to set up their Amazon Storefront not only to protect their make on Amazon simply also to be able to effectively capture organic traffic and drive external traffic to their Storefront to increase Amazon sales.
Source: https://www.semrush.com/blog/amazon-storefronts-protect-your-brand-and-increase-sales/
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